UI / UX Design
Gamification Feature
Gamification in Ternaknesia: engaging users and boosting loyalty by turning shopping into a rewarding experience
Year :
2020
Industry :
Agriculture, E-commerce, Investment
Client :
Ternaknesia
Project Duration :
1 Month
Introduction
Ternaknesia, a digital platform for livestock investment and commerce, sought to improve customer engagement and app stickiness. While the platform already provided transactional features, many users engaged only during specific purchase events, resulting in inconsistent usage and limited loyalty.
Gamification was introduced as a way to make daily interactions rewarding, fun, and habit-forming.
Identifying the Opportunity
Analysis showed that customers interacted with Ternaknesia primarily during buying/selling activities. Daily active usage remained low, reducing opportunities for upselling and weakening long-term loyalty.
By leveraging gamification—check-ins, rewards, loyalty coins, and interactive mini-games—the team aimed to increase engagement, retention, and customer lifetime value.
Problem Statement
Before gamification, Ternaknesia faced three main challenges:
Low Engagement Frequency
Customers only opened the app when making transactions, not as part of a daily routine.Limited Loyalty Mechanisms
There was no structured reward system to incentivize repeat engagement or purchasing.Lack of Fun & Emotional Connection
The platform was functional but lacked playful elements that could strengthen emotional ties with customers.
Solution
The team designed a set of Gamification Features tailored for Ternaknesia users:
Daily Check-in Rewards
Customers earn 5 coins for each daily check-in.
Coins accumulate and can be redeemed in the Ternak Loyalty program for shopping vouchers.
Encourages consistent daily interaction with the app.
Loyalty Levels & Badges
Customers are rewarded with badges based on their engagement and activity.
Higher levels unlock exclusive benefits, reinforcing a sense of achievement and loyalty.
Tap-Tap Egg Mini-Game
A fun interactive feature where customers tap an egg animation.
Eggs “crack” to reveal rewards such as coins or vouchers.
Designed to create delight and a sense of anticipation.tructure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
Solution
UI/UX Process
Research & Discovery
Conducted surveys and interviews to understand what motivates customers to engage daily.
Identified strong interest in rewards, playful visuals, and tangible shopping benefits.
User Flow & Information Architecture
Integrated gamification seamlessly with existing app navigation.
Built a clear flow
Designed badge progression to be visible and motivating.
Wireframing & Prototyping
Low-fidelity wireframes validated placement of gamification features.
High-fidelity prototypes added animations for the Tap-Tap Egg and badge visuals.
Iterated with user testing to ensure clarity and fun factor.
Usability Testing
Internal testing validated the reward system and redemption flow.
External testing with customers showed increased excitement for the Tap-Tap Egg mini-game.
Iterations improved reward visibility, coin balances, and badge progression.
Handoff to Development
Delivered final designs, style guides, animations, and reward logic specifications.
Coordinated with backend team for coin tracking, voucher redemption, and loyalty data management.
Challenge
Balancing Rewards
Avoiding inflation of coins and ensuring vouchers remain valuable without harming business margins.Onboarding Users
Educating customers on how to earn and redeem coins while keeping the flow simple.Animation Performance
Ensuring smooth “Tap-Tap Egg” animation without slowing down the app on lower-end devices.Retention vs. Novelty
Maintaining excitement over time so that gamification does not feel repetitive.
Summary
Customer Loyalty
50% of active users participated in the Ternak Loyalty program.
Badge system boosted repeat check-ins, with 35% of users reaching at least Level 2.
Revenue Impact
Coin-based rewards encouraged smaller but more frequent transactions.
Customer Feedback
75% of surveyed users said gamification made the app more enjoyable.
Many highlighted Tap-Tap Egg as their favorite feature.
Looking Ahead
Enhanced Gamification: Introduce streak bonuses for consecutive check-ins.
Seasonal Events: Limited-time Tap-Tap Egg events tied to festive seasons or promotions.
Social Features: Allow customers to share badges or achievements with friends.
More Projects
UI / UX Design
Gamification Feature
Gamification in Ternaknesia: engaging users and boosting loyalty by turning shopping into a rewarding experience
Year :
2020
Industry :
Agriculture, E-commerce, Investment
Client :
Ternaknesia
Project Duration :
1 Month
Introduction
Ternaknesia, a digital platform for livestock investment and commerce, sought to improve customer engagement and app stickiness. While the platform already provided transactional features, many users engaged only during specific purchase events, resulting in inconsistent usage and limited loyalty.
Gamification was introduced as a way to make daily interactions rewarding, fun, and habit-forming.
Identifying the Opportunity
Analysis showed that customers interacted with Ternaknesia primarily during buying/selling activities. Daily active usage remained low, reducing opportunities for upselling and weakening long-term loyalty.
By leveraging gamification—check-ins, rewards, loyalty coins, and interactive mini-games—the team aimed to increase engagement, retention, and customer lifetime value.
Problem Statement
Before gamification, Ternaknesia faced three main challenges:
Low Engagement Frequency
Customers only opened the app when making transactions, not as part of a daily routine.Limited Loyalty Mechanisms
There was no structured reward system to incentivize repeat engagement or purchasing.Lack of Fun & Emotional Connection
The platform was functional but lacked playful elements that could strengthen emotional ties with customers.
Solution
The team designed a set of Gamification Features tailored for Ternaknesia users:
Daily Check-in Rewards
Customers earn 5 coins for each daily check-in.
Coins accumulate and can be redeemed in the Ternak Loyalty program for shopping vouchers.
Encourages consistent daily interaction with the app.
Loyalty Levels & Badges
Customers are rewarded with badges based on their engagement and activity.
Higher levels unlock exclusive benefits, reinforcing a sense of achievement and loyalty.
Tap-Tap Egg Mini-Game
A fun interactive feature where customers tap an egg animation.
Eggs “crack” to reveal rewards such as coins or vouchers.
Designed to create delight and a sense of anticipation.tructure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
Solution
UI/UX Process
Research & Discovery
Conducted surveys and interviews to understand what motivates customers to engage daily.
Identified strong interest in rewards, playful visuals, and tangible shopping benefits.
User Flow & Information Architecture
Integrated gamification seamlessly with existing app navigation.
Built a clear flow
Designed badge progression to be visible and motivating.
Wireframing & Prototyping
Low-fidelity wireframes validated placement of gamification features.
High-fidelity prototypes added animations for the Tap-Tap Egg and badge visuals.
Iterated with user testing to ensure clarity and fun factor.
Usability Testing
Internal testing validated the reward system and redemption flow.
External testing with customers showed increased excitement for the Tap-Tap Egg mini-game.
Iterations improved reward visibility, coin balances, and badge progression.
Handoff to Development
Delivered final designs, style guides, animations, and reward logic specifications.
Coordinated with backend team for coin tracking, voucher redemption, and loyalty data management.
Challenge
Balancing Rewards
Avoiding inflation of coins and ensuring vouchers remain valuable without harming business margins.Onboarding Users
Educating customers on how to earn and redeem coins while keeping the flow simple.Animation Performance
Ensuring smooth “Tap-Tap Egg” animation without slowing down the app on lower-end devices.Retention vs. Novelty
Maintaining excitement over time so that gamification does not feel repetitive.
Summary
Customer Loyalty
50% of active users participated in the Ternak Loyalty program.
Badge system boosted repeat check-ins, with 35% of users reaching at least Level 2.
Revenue Impact
Coin-based rewards encouraged smaller but more frequent transactions.
Customer Feedback
75% of surveyed users said gamification made the app more enjoyable.
Many highlighted Tap-Tap Egg as their favorite feature.
Looking Ahead
Enhanced Gamification: Introduce streak bonuses for consecutive check-ins.
Seasonal Events: Limited-time Tap-Tap Egg events tied to festive seasons or promotions.
Social Features: Allow customers to share badges or achievements with friends.
More Projects
UI / UX Design
Gamification Feature
Gamification in Ternaknesia: engaging users and boosting loyalty by turning shopping into a rewarding experience
Year :
2020
Industry :
Agriculture, E-commerce, Investment
Client :
Ternaknesia
Project Duration :
1 Month
Introduction
Ternaknesia, a digital platform for livestock investment and commerce, sought to improve customer engagement and app stickiness. While the platform already provided transactional features, many users engaged only during specific purchase events, resulting in inconsistent usage and limited loyalty.
Gamification was introduced as a way to make daily interactions rewarding, fun, and habit-forming.
Identifying the Opportunity
Analysis showed that customers interacted with Ternaknesia primarily during buying/selling activities. Daily active usage remained low, reducing opportunities for upselling and weakening long-term loyalty.
By leveraging gamification—check-ins, rewards, loyalty coins, and interactive mini-games—the team aimed to increase engagement, retention, and customer lifetime value.
Problem Statement
Before gamification, Ternaknesia faced three main challenges:
Low Engagement Frequency
Customers only opened the app when making transactions, not as part of a daily routine.Limited Loyalty Mechanisms
There was no structured reward system to incentivize repeat engagement or purchasing.Lack of Fun & Emotional Connection
The platform was functional but lacked playful elements that could strengthen emotional ties with customers.
Solution
The team designed a set of Gamification Features tailored for Ternaknesia users:
Daily Check-in Rewards
Customers earn 5 coins for each daily check-in.
Coins accumulate and can be redeemed in the Ternak Loyalty program for shopping vouchers.
Encourages consistent daily interaction with the app.
Loyalty Levels & Badges
Customers are rewarded with badges based on their engagement and activity.
Higher levels unlock exclusive benefits, reinforcing a sense of achievement and loyalty.
Tap-Tap Egg Mini-Game
A fun interactive feature where customers tap an egg animation.
Eggs “crack” to reveal rewards such as coins or vouchers.
Designed to create delight and a sense of anticipation.tructure and visual interest. This approach allows for versatility, making the visuals suitable for a wide range of modern digital applications.
Solution
UI/UX Process
Research & Discovery
Conducted surveys and interviews to understand what motivates customers to engage daily.
Identified strong interest in rewards, playful visuals, and tangible shopping benefits.
User Flow & Information Architecture
Integrated gamification seamlessly with existing app navigation.
Built a clear flow
Designed badge progression to be visible and motivating.
Wireframing & Prototyping
Low-fidelity wireframes validated placement of gamification features.
High-fidelity prototypes added animations for the Tap-Tap Egg and badge visuals.
Iterated with user testing to ensure clarity and fun factor.
Usability Testing
Internal testing validated the reward system and redemption flow.
External testing with customers showed increased excitement for the Tap-Tap Egg mini-game.
Iterations improved reward visibility, coin balances, and badge progression.
Handoff to Development
Delivered final designs, style guides, animations, and reward logic specifications.
Coordinated with backend team for coin tracking, voucher redemption, and loyalty data management.
Challenge
Balancing Rewards
Avoiding inflation of coins and ensuring vouchers remain valuable without harming business margins.Onboarding Users
Educating customers on how to earn and redeem coins while keeping the flow simple.Animation Performance
Ensuring smooth “Tap-Tap Egg” animation without slowing down the app on lower-end devices.Retention vs. Novelty
Maintaining excitement over time so that gamification does not feel repetitive.
Summary
Customer Loyalty
50% of active users participated in the Ternak Loyalty program.
Badge system boosted repeat check-ins, with 35% of users reaching at least Level 2.
Revenue Impact
Coin-based rewards encouraged smaller but more frequent transactions.
Customer Feedback
75% of surveyed users said gamification made the app more enjoyable.
Many highlighted Tap-Tap Egg as their favorite feature.
Looking Ahead
Enhanced Gamification: Introduce streak bonuses for consecutive check-ins.
Seasonal Events: Limited-time Tap-Tap Egg events tied to festive seasons or promotions.
Social Features: Allow customers to share badges or achievements with friends.